Greater visibility. Wider patient reach. Bigger practice.
You have the most impressive, flashy and user-friendly practice website, but is it drawing your desired Internet audience or driving patients to your practice?
Search Engine Optimization (SEO)
Your Website On Top of the List
If you are investing in a website, you owe it to yourself to get your ROI by optimizing your practice website for top positioning in the search engines. Search engine optimization (SEO) structures your web pages so that your site will appear high on the search engine results page (SERP) every time a prospective patient makes a query.
Search engines like Google®, Yahoo!®, Bing™ or MSN®, crawl and index billions of web pages every day to return relevant data to their search patrons. And your website could have "walls" and "bumps" that prevent search engines from finding your website at all.
Only 8% of search engine users review more than the first three pages prior to clicking on a result. Don't get buried deep or remain invisible on the web. Get professional help to have your Internet presence known.
Once your website is optimized for search engines, your practice will enjoy a level of web presence that will work to generate a steady stream of patients for you.
How Do We Do It?
Web Analysis
Get a grip on how your website is working
- Are there any indexing barriers in your site architecture?
- Keywords are critical. Are you using relevant keywords in the right places?
Though popularity may signify relevancy, high-traffic phrases do not always mean competitive results. - How is the competition doing for certain keywords? Sponsored links?
- What is your search engine ranking in relation to competitors?
- Is your site link-worthy?
- Do you have valuable, original content?
On Page Optimization
Making your web page search engine-attractive
- No repetitive keywords or high-density phrases but key placement of nicherelated, practice-relevant targeted keywords.
- Title tags and meta descriptions unique for every page, for maximum page relevance and click-through rates. And keyword branding!
- Best possible experience on user navigation – easy, intuitive and functional onsite links.
- Keyword-appropriate, relevant and unique content – that quality websites will want to link to and users return for more – the key to long-term first-page ranking in search engines.
- SEO coding up to par with web services validation standards, ensuring quality display and function.
- Robot.txt optimization that protects confidential information in your system's database – such as your EMR – and keeps it out of reach of search engines.
Off Page Optimization
Getting your site web-wide attention
- We manually submit your website directly to top search engines, high-PageRank directories and traditional marketing channels.
- We launch a link popularity campaign with related industry/practice websites and reputable domains. Quality inbound links are votes for your PageRank score, increasing link reputation and authority as an information source – leading to high placement and traffic!
- We leave no medium unfarmed, we syndicate content with social networking sites, online forums and blogs, we advertise with web classifieds, and we give online press releases.
Localization
Putting you in front of your prospects anywhere, anytime
Beat the neighborhood competition for Internet visibility. Make your practice virtually "physically" visible at the same time your target user is searching for your services.
Optimizing your site with local map directories can make your practice easily findable by your local community. Google's intuitive capabilities let you appear in the local search results with a visual guide to your practice location. Now you can target your ads to appear only to a specific location, region or town, allowing direct, fast marketing impact on your target market.
Performance Tracking
and Reporting
Track results
Consistent placement requires relentless analysis of performance indicators in your website. Success metrics help you make SEO adjustments and future marketing decisions.
Keywords, visitor profiles, appointments, sign-ups, page traffic and search engine and URL/domain referrals tracking helps you determine what are generating interest from users and capturing the attention of your target audience.
We track performance of your website from lead generation to patient conversion – helping you get the biggest bang for your marketing buck.
Practice Builders offers proven strategies developed through working with more than 15,000 clients.
For a complimentary consultation and website evaluation,
please provide the below information and we'll contact you.
You can choose from one of our SEO packages.
Pay Per Click (PPC)
Ad boost for instant results
For maximum visibility, make your practice accessible from all points of the search engine – whether from the natural search results list or sponsored links of Google.
When a potential patient types in a keyword related to your practice, your practice ad will appear right next to the returned list of search results – very visible as a standalone ad or together with only one or two competitor links.
You pay only when a user clicks your ad, not every time it is displayed. And you can customize your own ad to reflect your practice/product branding.
Very minimal costs and fixed spending limits – it is you who decide how much you spend for your ad. There is no minimum for advertising and you can set your maximum daily spending to a desired limit.
And because we keep track of your keyword traffic, you can choose adwords that target your audience, ensuring the effectiveness of your ad dollar-for-dollar!
You may opt to have your ad appear only to an audience within 25 to 30 miles of your location, so you can track down and narrow clickthroughs only from your target market area.
With pay-per-click, you have control of when and where you will be visible – yielding the fastest returns at the lowest costs.