How to Communicate More Effectively Through Marketing
It's one thing to talk with your patients face-to-face, and yet another thing to talk to patients or potential new patients via the written word. Many healthcare practitioners feel uncomfortable with this process or unqualified as professional marketing writers. If you are among them, here's how you can make your written communications more effective...
What is SEO and How Do You Get It?
By now most healthcare practitioners are aware of something called SEO, or Search Engine Optimization. You know it can affect your website rankings on Google and other search engines, but you may not be sure how. Most of all, you may be unsure how to achieve SEO and see higher search engine rankings for your own website...
How to Present Your Practice on YouTube
Before you laugh, consider that YouTube is the 4th most visited website on the Internet, with millions of visitors every day. Consider that you can give exposure to your practice and services for very little cost as part of a more comprehensive online marketing strategy. Consider that savvy marketers are already discovering value on YouTube...
Ask The Expert: Is It Really a Good Idea to Market During a Recession?
Question: I'm concerned about spending money I don't have to during this recession. Is it really a good idea to market right now?
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