Reach Your Online Audience More Effectively With a New e-Brochure
Most healthcare practices use some kind of brochure to tell patients and referrers about their services. But do they stand out? Are they read? Now there's an exciting new electronic version that will get attention immediately...
Is Direct Mail the Right Marketing Strategy for You?
In recent years, direct mail has fallen out of favor with many marketers due to mail clutter and generally low response/ROI rates. But the recent recession has created new opportunities in direct mail that make it a more attractive marketing strategy. How do you know if a direct mail strategy is right for you?
How to Determine the Right Marketing Budget for Your Practice
One of the most frequently asked questions from healthcare practitioners is "How do I determine the right marketing budget for my practice?" The answer depends on what type of practice you have, your location, your sub-specialty, your annual revenues and your revenue goal. Generally, the greater your revenue goal, the more dollars you should allocate to marketing. For example...
How to Avoid No-Shows
Practice Builders is celebrating 30 years of practice success this year, and to celebrate we have been giving you free gifts each month via e-mail. One of our most popular gifts is a tool that will help you reactivate patients who have missed an appointment. Since some of you may have missed that e-mail, we're offering it here as well...
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