Is Your Typical Consumers Buying Mentality All SWWCWIIFM?
No, it's not a typo. It's an acronym for the mantra of the modern American consumer. It stands for "So What, Who Cares, Whats In It For Me?" And it means that, if you have any product or service to sell to someone, it had better have clear benefits for the buyer. Of course, you are a consumer, too. But your wants and needs in life are likely very different...
12 of the Biggest Mistakes in Marketing & Advertising Your Practice
For the professional beginning to promote his or her practice, mistakes are a way of life. For some, they're a costly way. But no one can afford many mistakes in a tough economy, and now it needn't be so; Practice Builders will share some of the biggest mistakes in practice marketing with you so you can avoid them...
How to Avoid Losing New Patient Revenue Over the Phone
Most healthcare practices would be astonished to learn exactly how much revenue they lose every year due to the poor phone skills demonstrated by their staff. While the average is about $50,000 annually, many larger, busier practices may be losing $200,000 or more. That's money they could be earning if only they had some professional phone skills training...
How to Add Revenue with an Executive Health Program
Practices from coast to coast are looking for ways to generate revenue. Here's one that not only helps generate more revenue for your practice, but can eliminate some of your insurance hassles as well. Executive Health Programs aren't a new idea, but some savvy practitioners are breathing new life into the concept...
Ask Our Experts: Can you provide some tactics to help in redirecting physician referrals back to a hospital out-patient imaging department in a competitive market?
It has been our experience that while physicians may refer for various reasons, in almost 70% of practice situations the patients are actually being directed by the office staff for imaging services. There are multiple strategies and techniques you can employ to make your center the imaging center of choice for the staff...
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