How to Track the Results of Your Marketing Efforts
Whether you market through newspaper, magazine or journal ads, or on broadcast media such as radio or TV, or through roadside billboards, you should know what kind of results you are getting. You should know exactly what your return on investment (ROI) is. And the ONLY way to know for sure is to TRACK your results. Here's how to do it correctly...
How to Use Public Relations to Your Marketing Advantage
Often overlooked by healthcare practitioners and their marketing agencies is the power of public relations. Unlike advertising, public relations provides you with credible marketing messages that make your service benefits more believable to your target audience than anything they might read in a paid advertisement...
How to Build a More Effective Website
More and more healthcare practitioners are looking to the Internet as their primary marketing tool with good reasons. Internet marketing is exploding. Internet sales are exploding. Social networking sites such as Facebook, MySpace, LinkedIn, Plaxo and Twitter are taking the country by storm. And, for many marketers, the website has become the centerpiece of all their marketing efforts. The big question: how do you make your website work for you?
Ask Our Experts: What can we do for referrers under the new guidelines?
Question: My friend is the director of a PT program at a small hospital. Under the new guidelines, what are they allowed to do to gain referrals and market in the community? Are they allowed to hand out items and if so where?
Answer: Our recommendations to gain professional referrals are...
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