How to Stand Apart from Competitors and Position Yourself as the Expert in Your Area
As a medical professional you are in the unique position of being easily regarded as an expert in your area of specialty or subspecialty. Whether you are a physician, surgeon, dentist or physical therapist, you have knowledge that's well beyond the vast majority of consumers. Here's how you can use what you already know to position yourself as the expert in your field and differentiate your practice from your competitors...
How to Avoid Some Sure Losers of Marketing
For every effective marketing program, there are probably ten ineffective ones. For example, the local high school wants you to buy advertising space in its football game program or some other printed piece to show your support of the school. The school art staff will create an "ad" with your logo and phone number and some kind of warm-fuzzy support message. There's a reason why these ads are called "tombstones"...
Know How to Boost Your Practice Revenue Without Spending a Cent?
A successful businessman once observed, "You can pay people to work, but you can't pay them to care." There is no business where having a caring staff matters more than in your healthcare practice...
Ask Our Experts: What Criteria Should I Use to Choose a Search Engine Marketing (SEM) Resource? They Seem to All Make the Same Claims
History is the best predictor of future performance. First, you need to understand that...
Ask Our Experts: In SEM or SEO, Is There a Limit to the Number of Keywords That Can Or Should Be Used?
There is not a specific rule or guideline that can tell you how many keywords you should use. The number is first dictated by...
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