How to Increase Referrals From Your Existing Patients
Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. In terms of sheer numbers of potential referrals, it makes sense to focus more of your efforts on your patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients are a goldmine of potential referrals. And to make soliciting referrals even easier, you often see them regularly...
Successful Advertising to Patients: Are Newspapers or Magazines Better?
Practitioners often ask this question when they are considering an external (outside the practice) marketing tactic such as print advertising. Print advertising can be extremely effective at attracting new patients and case types as long as it's done correctly by professionals who understand print media and know how to get the best results from it. Generally, newspapers tend to be more immediate and magazines tend to be more long term.
But there's a lot more to it than that...
How to Create an Effective Print Ad
Advertising in print is an investment in your practice. So it needs to be effective at generating responses. Unfortunately, effective advertising isn't part of medical curricula, and there are many factors to consider. Ultimately, in print advertising, knowledge really is power...
Ask Our Experts: How Much Should You Budget for Marketing?
Question: How much should the marketing plan represent in the budget as a percentage of revenue?
The typical figure to budget for marketing is...
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