'Branding' Prove You're Different and You'll Beat the Recession
Let's say I'm your ideal prospect, looking for care in your specialty, and I've got lots of competitors to choose from in your market. Why should I choose your practice? What sets you apart from all the others (that is, what brands your practice)? Here is how to begin setting your practice apart from your competitors...
Objection Clinic: "Your Fees Are Too High"
Every practitioner has heard that objection any number of times. But it's not that the price is too high; just the cost. Cost is arrived at in the patient's mind by considering what he or she gets compared to the money paid. Here's how to show the true value of your services to overcome this common objection...
Relatively Successful: The Art of Working With Your Family
By Wendy Lipton-Dibner, M.A. An increasing number of healthcare practices are owned, managed and staffed by married couples and other family members. While these professional alliances are financially and strategically sound, the non-stop reality of living and working together can put a strain on their personal relationships. The good news is there is a formula for success at work and at home! Step 1 is...
Ask Our Experts: Getting the Most From a Limited Marketing Budget
Question: We have a limited marketing budget; what is the first thing we should spend our money on in this slow economy? - (submitted by a general dentist) For discussion's sake, let's say your practice would like to do more cosmetic, reconstructive or perhaps Invisalign cases. One of the least expensive marketing strategies is...
Ask Our Experts: How Do I Introduce New Services?
Question: What is the best way to introduce new products or treatments into my practice? P.M., MD, medical aesthetics Use your own reception room to display unique branded material about your practice showing...
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