How To Court Referring Front Desks to Get More Than Your Share
Smart practitioners know it's the referring practitioners front desk staff that really generate referrals. How can you increase the likelihood that they'll strongly prefer you? First,...
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The One-Minute Message
Whats the least costly and second-most-potent (after asking for referrals) promotional effort in your arsenal? It's the one-minute message to your existing patients. Here's the wording to use:...
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Ask Our Experts
"My Yellow Pages Ad Seems Ineffective, And I Hate Dealing With Yellow Pages Reps. What Should I Do?"
What should I do about my yellow pages ad? My YP ad seems ineffective and is very difficult to track in my area due to the over-abundance of must-have phone books. Plus, 80% of my YP patients are price shoppers and insurance driven not the patients I want. What do you suggest? A.R. DDS Click here to read more
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How Do I Thank Patients Who Refer Family and Friends To Me?
How do I thank my patients who refer their family members, friends and colleagues to me? What kinds of reward would you suggest and how would they differ as the number of referrals increases? P.P., MD Click here to read more
Case of the Month: The Invisible Ob/Gyn
No one knew we existed. I knew we had to do something. Here's what happened... Click here to read more
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