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Marketing Tactics Survey Results

PBO E-Marketing Survey Results
How much of your marketing budget is now spent on Internet tactics (including all techniques, such as website, search engine advertising, e-blasts, e-newsletters, social networking sites)?
Answer Options Oct-09 Feb-09
0-10% 58.2% 66.0%
11-20% 21.9% 19.3%
21-30% 6.0% 6.6%
31-40% 7.5% 4.3%
More than 41% 6.5% 3.8%
What is your practice trend in terms of marketing on the Internet?
Answer Options Oct-09 Feb-09
I am marketing more on the Internet now than I was a year ago 42.0% 37.9%
No change 56.0% 59.7%
I am marketing less now on the Internet than I was a year ago 2.0% 2.4%
Which Internet marketing tactics are you currently using? (Please check all that apply)
Answer Options Oct-09 Feb-09
Website 83.2% 79.1%
Search engine marketing (paid ads on Google, etc.) 16.3% 16.0%
Search engine optimization (improving organic search results) 23.0% 21.2%
Online directories 32.7% 29.8%
E-blasts 9.2% 7.2%
E-newsletters 16.8% 21.8%
Social networking websites (such as Linked In, Facebook, etc.) 20.4% 13.6%
Other (please specify) 10.2% 11.5%
If you are marketing on social networking sites, which sites are you using? (Please check all that apply)
Answer Options Oct-09 Feb-09
Linked In 27.8% 36.2%
Plaxo 4.2% 6.6%
Facebook 54.2% 30.9%
MySpace 5.6% 13.2%
Twitter   23.6%
YouTube 20.8% 13.2%
Other (please specify) 19.4% 35.5%
If you are not marketing on social networking sites, how likely is it that you will do so in future?
Answer Options Oct-09 Feb-09
Not at all 29.2% 40.4%
Somewhat 54.8% 49.2%
Very 16.1% 10.5%
If you are not marketing on social networking sites, why?
Answer Options Oct-09 Feb-09
Have concerns about professionalism 44.1% 43.7%
Have concerns about privacy 15.5% 16.9%
Don't understand the medium 24.8% 25.1%
Other (please specify) 15.5% 14.4%
Which Internet marketing tactics are working best during the recession?
Answer Options Oct-09 Feb-09
Website 45.8% 47.7%
Search engine marketing (Google, etc.) 11.1% 8.8%
Search engine optimization 5.8% 7.1%
Online directories 8.4% 9.5%
E-blasts 2.1% 3.0%
E-newsletters 8.9% 7.7%
Social networking websites 6.3% 4.3%
Other (please specify) 11.6% 11.8%
If you have a website, what do you offer on your site? (Please check all that apply)
Answer Options Oct-09 Feb-09
Request/schedule an appointment 38.0% 35.7%
Electronic bill pay 11.2% 9.8%
Information on practitioners (resume/bio) 74.9% 71.3%
Patient educational information 78.2% 75.7%
Before/after pictures 16.2% 14.9%
Other (please specify) 16.8% 19.0%
Do you utilize a professional service or consultant for search engine optimization (improving organic/natural search engine results)?
Answer Options Oct-09 Feb-09
Yes 27.4% 29.4%
No 72.6% 70.6%
How many new patients are generated each week by your website?
Answer Options Oct-09 Feb-09
0 35.1% 36.3%
1-3 48.4% 46.6%
4-6 10.1% 9.6%
7-9 1.1% 2.9%
10+ 5.3% 4.7%
Do you use Internet Marketing for professional referrals?
Answer Options Oct-09 Feb-09
Yes 13.6% 16.4%
No 86.4% 83.6%
If so, how? (Please check all that apply)
Answer Options Oct-09 Feb-09
E-blasts 12.2% 14.0%
E-newsletters 43.9% 37.2%
Linked In/Plaxo/other professional social site 14.6% 16.5%
Links between your website and other websites 29.3% 43.0%
Other (please specify) 29.3% 26.4%
Do you still advertise in the print Yellow Pages?
Answer Options Oct-09 Feb-09
Yes 65.5% 66.5%
No 34.5% 33.5%
Do you plan to advertise in the print Yellow Pages next year?
Answer Options Oct-09 Feb-09
Yes 59.0% 62.2%
No 41.0% 37.8%
If you advertise in online directories (such as Yellow Pages online or other medical online directories), how well have these performed for you?
Answer Options Oct-09 Feb-09
Better than print directories 24.6% 16.2%
As well as print directories 37.7% 46.5%
Not as well as print directories 37.7% 37.3%
What type of practice do you have?
Answer Options Oct-09 Feb-09
Allergist 0.5% 0.2%
Anesthesiologist 0.5% 0.0%
Audiologist 5.0% 8.0%
Bariatrician 0.0% 0.0%
Cardiologist 2.0% 0.6%
Chiropractor 8.5% 5.2%
General Dentist 8.5% 4.4%
Dermatologist 2.0% 0.4%
Endodontist 0.5% 0.4%
ENT 2.0% 3.3%
Family Practitioner 4.0% 1.5%
Gastroenterologist 1.0% 0.4%
General Practitioner 1.0% 1.1%
General Surgeon 0.5% 0.6%
Hearing Specialist 1.0% 3.4%
Neurologist 2.0% 0.2%
OB/GYN 1.0% 1.1%
Ophthalmologist 1.0% 0.6%
Orthodontist 5.5% 5.7%
Orthopedic Surgeon 1.0% 1.5%
Pain Management Specialist 1.0% 0.6%
Periodontist 0.0% 0.2%
Physiatrist 1.0% 0.0%
Physical Therapist 7.5% 9.8%
Plastic Surgeon 7.0% 3.4%
Podiatrist 0.0% 0.6%
Pulmonologist 2.5% 2.3%
Radiation Oncologist 0.5% 0.6%
Radiologist 8.5% 5.9%
Sleep Medicine 7.5% 11.9%
Urologist 0.0% 0.6%
Veterinarian 0.0% 0.2%
Other (please specify) 17.4% 25.4%
Your age is:
Answer Options Oct-09 Feb-09
30-35 7.7% 12.5%
36-40 9.7% 12.7%
41-45 14.9% 18.1%
46-50 11.8% 18.3%
51-55 27.2% 18.3%
56-60 15.9% 10.4%
61-65 7.7% 5.6%
Over 65 5.1% 3.9%