Marketing Blogs: Tips and Strategies for Growing Your Practice Now
Start learning how to build your practice right here, with blogs updated by our marketing experts on a regular basis. You’ll find information on strategies and tactics that have been proven to work with thousands of other practices.
If you have a question you’d like to have discussed in one of our blogs, click here and just type “Blog” before your question.
Economic Effects on Healthcare Practices
By Joel Ellis - President
Originally joining Practice Builders as Vice President of Consulting Services in 2003, Joel brings over 20 years of experience in strategic healthcare marketing planning to his role as President and has consulted with over 1,000 practices. Joel's marketing expertise includes almost every medical specialty, dentistry and physical therapy.
Read Joel’s blog on the economic effects on healthcare practices now.
Marketing for Healthcare Professionals
By Kathy McCoy, MBA - Vice President, Marketing
Kathy McCoy has 30 years of experience in marketing, with nearly 15 years spent marketing to and for healthcare professionals. Kathy has marketed educational programs in conjunction with all the nation’s leading pharmaceutical companies, including Eli Lilly and Company, Janssen Pharmaceutica, Abbott Laboratories and Amgen. Kathy has developed educational programs with leading medical institutions including Columbia University, Johns Hopkins and Cleveland Clinic. She has experience in marketing to a wide variety of healthcare markets. Kathy holds an MBA from the University of Redlands and a Bachelors degree in Journalism from California State University, Fullerton.
Read Kathy’s blog on marketing for healthcare professionals now.
Malcolm's Marketing Minute
Physician and Dentist Marketing Strategies
By Malcolm Palmer - Senior Director, Consulting Services
Malcolm Palmer’s impressive list of past clients includes some of the largest accounts in Great Britain, like Mobil, Firestone and the Financial Times. He then became president of his own advertising agency in England before coming to Practice Builders in 1994. Mr. Palmer is degreed from St. Dunstan’s College in London.