Jumpstart Your Marketing with
Free Video Tutorials
Want to start learning more about marketing right now? Watch the video tutorials below and you’ll learn about:
- How to Position Your Practice for Success in a Tough Economy
- Why You Should Brand Your Healthcare Practice
- How to Use the Internet for Marketing Success
- How to Increase Your Referrals
- And Much More
Choose from the seven videos below; just click on the links to get started.
Healthcare Marketing Strategy
Marketing a Healthcare Practice in 2009: Success in a Tough Economy
How will your healthcare practice survive the tough economy and be positioned for success when the economy improves? Joel Ellis, president of Practice Builders, discusses the 3 key strategies you need to consider for successfully marketing your practice in these challenging economic times. Learn about:
- The One Tactic You Should Consider for Consumer Marketing
- Why You MUST Rank Well in Google Searches
- How to Track and Adjust Your Marketing and How to Calculate Return on Investment (ROI)
- When You Should Consider a Practice Representative, and How to Use Them Effectively
Why Your Healthcare Practice Needs a Marketing Plan
Why does your healthcare practice need a marketing plan, and what kind of marketing plan do you need? Joel Ellis, president of Practice Builders, explains the importance and benefits of using a well-researched and defined marketing plan for healthcare practices, and some of the key considerations involved.
Why You Should Brand Your Healthcare Practice
How do you brand your healthcare practice so that patients understand the unique benefits you offer and why you are the best practitioner to help them? Why you should develop a unique brand for your practice, and some key points to consider when you do, presented by Joel Ellis, President of Practice Builders, the nation's leader in healthcare-practice success since 1979.
Using the Internet to Market Your Practice How do you effectively use the Internet to market your healthcare practice? Do you need just a website, or do you need a web strategy? Jonathan Vidal, Senior Director of Consulting Services for Practice Builders, discusses important considerations for developing an Internet strategy for marketing your practice.
Staff Training and New Patient Conversions
How to Convert Patient Inquiries and Track Your Marketing
Converting the highest possible percentage of new patient inquiries and tracking where those calls are coming from is especially imperative in a tough economy. Lori Waltz, Practice Builders Training Program Consultant, discusses how to overcome objections, answering the "Why You" question for the patient, reassuring the caller they have made the right choice, and making the appointment. Learn why callers from different sources must be handled differently, and more.
How to Increase Your Referrals >
Asking for referrals is one of the best ways to grow your healthcare practice, yet many practitioners simply don't ask. Why? Because they're uncomfortable or simply don't know how. Lori Waltz, Practice Builders Training Program Consultant, teaches that you're just asking to help more people--isn't that why you went into healthcare in the first place? Learn how to ask for referrals without making yourself, your staff or your patients uncomfortable.
How to Prevent Loss of Patients from Your Healthcare Practice: The Total Patient Experience
Patient retention is key to building your healthcare practice. Do you know what the total patient experience is, and how to create the most positive patient experience? Lori Waltz, Training Program Consultant for Practice Builders, discusses the key points you need to consider to insure optimal patient retention in your practice.
For more information, to ask these experts a question or for more help, call us now at 800-865-1494.